A new network for builders in Australia is aiming to provide readymade packages for green homes to the lower end of the housing buyer market.
“It is most effective to promote green building by presenting the consumer with solutions to a financial problem,” spokesman Tim Renwick says.
“They have the cost of the house and land, and then they have the budget they will need to live in it, and we are trying to push that side of the equation with buyers. If we say, ‘This [energy-saving item] is standard in the cost, and your energy bills will be lessened by X amount,’ that makes sense. People do want to be green, but they don’t want it to cost more.”
